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Simon is an electronic game of rhythm and memory skill invented by Ralph H. Baer and Howard J. Morrison (See U.S. Patent 4207087), with the software programming being done by Lenny Cope and manufactured and distributed by Milton Bradley. Simon was launched in 1978 at Studio 54 in New York City and became an immediate success. It became a pop culture symbol of the 1980s.

The marketing slogan of Simon was: Simon's a computer, Simon has a brain, you either do what Simon says or else go down the drain.